The LAB: All-Access & Private Coaching Track

The LAB: All-Access & Expert-Guided Track

The Complete Transformation Package

Everything SpeakCalmHQ offers—plus direct, personal access to Dr. Cheryl for a full year.
Live Trainings + Private Coaching + MAP Sytem

Formerly The Desensitization Laboratory (LAB)

You Want More Than a Course. You Want a Transformation.

You’ve read the books. Watched the TED talks about “embracing your nerves.” Maybe even forced yourself through a Toastmasters meeting or two. But here’s what nobody told you: general public speaking advice wasn’t designed for people like us—people whose anxiety goes beyond butterflies into full-body panic, blanking out, and avoiding opportunities that could change our careers and lives.

You don’t need more information. You need guided transformation—a structured year of learning, practice, and personal coaching that actually rewires how your brain responds to speaking situations.

The LAB is everything SpeakCalmHQ offers, bundled together with direct access to Dr. Cheryl Mathews. This is for people who are serious about breaking free—not someday, but this year.

“The Lab is life-changing. You get to road-test pressure situations in a supportive group while gaining needed practice that helps a lot in real-world situations. I would strongly recommend the Lab for people looking to manage and improve their anxiety and build communication skills.”

— Director

Everything You Get for One Full Year

~48 live sessions per year, plus unlimited personal support and access to our complete educational system

Private Coaching with Dr. Cheryl

Four quarterly 60-minute 1:1 sessions tailored to your specific triggers, goals, and timeline. High-touch, individualized coaching to assess progress, troubleshoot challenges, and plan your next phase.

$1,200 value

WhatsApp/Texting/Async Video Chat

Real-time communication and support with Dr. Cheryl for 1 year. Send messages, voice notes, or async video directly—get coaching when you need it. Like having a coach in your pocket. Plus unlimited email support for questions between sessions.

$1,200 value

Sunday Live Training Sessions (48 per year)

Monthly Deep Dives with Dr. Cheryl (12 sessions)

Master one powerful technique each month with expert coaching and real practice. Intensive workshops with personalized guidance, biofeedback, and anxiety tracking.

$720 value

Guest Speaker Sessions (12 sessions)

Learn from LAB alumni who’ve made huge progress. Real stories, real strategies from people who’ve been exactly where you are.

Peer-Guided Practice Sessions (24 sessions)

LAB members get experience facilitating and teaching the MAP System. Structured practice with technique integration—more than just practice clubs.

Unlimited Practice Clubs for One Year

Practice 3-5 times weekly in safe, supportive peer-facilitated sessions. Build your positive memory database with consistent exposure that rewires your brain for confidence.

$204 value

Complete MAP System Course & Educational Library

Complete foundational training with 36+ lessons covering the entire MAP System framework. Plus anxiety tracking tools, all worksheets, resources, technique cards, and templates.

$247 value

Ready to Transform Your Speaking Anxiety?

Join The LAB and start your breakthrough year

One-Time Payment

$1,997

Total value: $3,547+ • All-Access Transformation Bundle

Need a payment plan? Contact us at DrCherylMathews@SpeakCalmHQ.com

Enrollment is Currently Limited.
Join the waitlist to be notified when a spot opens.

“Dr. Mathews helped me speak successfully to 400 people. I would have never dreamed I could do that.”

— Program Administrator

This Is For You If…

✅ Your anxiety goes beyond “normal nerves” into panic, freezing, or avoidance

✅ You’ve tried general public speaking advice and it hasn’t worked (or made things worse)

✅ You want a systematic, science-backed approach—not just “tips and tricks”

✅ You’re ready to commit to consistent practice over the next year

✅ You want direct access to an expert, not just self-paced content

✅ You need to function in workplace speaking situations—meetings, presentations, interviews

✅ You value having a coach in your corner, not just a community

Why a Full Year?

Real transformation—the kind that sticks—requires building a new “memory database” for your nervous system. Research shows this takes approximately 1 year of positive speaking experiences with consistent practice.

With The LAB, you’re not trying to cram transformation into a weekend workshop. You’re committing to the proven timeline for lasting change: practice 3-5 times weekly over a year. The program is designed to support exactly this pace.

This isn’t a quick fix. It’s the real fix.

“I presented to 50+ people, including top executives at fortune 500 companies! I can’t explain (although you understand better than anyone) how much this seemed impossible to me a few years ago. I was fully convinced that it was going to ruin my career. Now my whole team has told me I’m a great communicator and even gave me high regards for my public speaking. I’m even up for promotion to manager because of how well I did. I lead meetings daily with clients that would have spiraled me in 2022. Can’t thank you enough for your tools, but also your support and assurance that it’s possible to get through this.”

— Business Consultant

Frequently Asked Questions

What if I can’t attend the live sessions?

All sessions are recorded, so you can watch on your own schedule. That said, the live experience—especially the personalized coaching—is where the magic happens. We encourage attending live when you can.

How does WhatsApp/texting support work?

You can send text messages, voice messages, or async video messages directly to Dr. Cheryl when you have a question or need support. She responds when available—it’s more personal than email and gives you real-time access to coaching exactly when you need it.

What if my anxiety is really severe?

This program was designed specifically for moderate to severe public speaking anxiety—including panic attacks, blanking out, and significant avoidance. The MAP System and DAART Protocol are evidence-based approaches drawn from 60+ years of anxiety research. That said, this is not a replacement for therapy if you have other mental health concerns.

What’s the difference between Practice Clubs and peer-guided practice sessions?

Practice Clubs are peer-facilitated sessions focused on getting speaking reps in a safe environment. Peer-guided practice sessions are more structured—LAB members who’ve been trained facilitate these sessions and integrate specific MAP techniques into the practice, making them a hybrid between a workshop and a practice session. You get both with The LAB.

Your Breakthrough Year Starts Now

One year from today, you could be the person who speaks up in meetings, delivers presentations with confidence, and no longer organizes their life around avoiding speaking situations. The science is clear. The support is here. The only question is: are you ready?

Join Waitlist

Questions? Email DrCherylMathews@SpeakCalmHQ.com

About Dr. Cheryl Mathews

Dr. Cheryl Mathews holds a Doctorate in Psychology (Psy.D.) and has dedicated her career to helping people overcome the specific challenges of public speaking anxiety. She developed the MAP System by combining 60+ years of research on anxiety, phobias, and systematic desensitization into a practical, compassionate approach.

Unlike “tough love” approaches that push you into overwhelming situations, Dr. Cheryl’s method focuses on safe, strategic exposure that actually rewires your brain for confidence. She’s helped hundreds of people transform from panic to presence—and she can help you too.

Kevin’s Experience With the LAB

“Stuck before I came to the LAB”

“Well, I gotta say, Cheryl, I was stuck before I came to the LAB. So you get to take credit for a lot of that practice that I put in because I didn’t know where to go before I started SpeakMeister.”

“Improve within weeks or months“

It happened pretty quick for me, I would say. And I’m sure you see this too in the LAB all the time. People improve within weeks or months. It doesn’t take years for them to see improvement.

“I can speak up”

My goal was never to become like an amazing public speaker. I just wanted to feel normal when I had to give presentations. I feel like I’m there and I’m happy with that.

“Knowing what to target”

What helped the most? For sure like understanding the sort of the theory behind all this exposure therapy stuff and like knowing what to target that was that was like the start of it all. Like what what you teach around breaking the cycle. And then once for me, once like I had the theory, my problem was, you know, being motivated to get the practice in and get the reps in.

“Finding the right exposures”

Before I joined the LAB I had been working with my therapist one-on-one and we, we would do we would do impromptu speeches within therapy. So it was just him as the audience, but we always talked about like, what’s the next step. And I had this list of activities that had varying degrees of anxiety for me.

Does it work?

“This was an amazing course”

I strongly recommend it for anyone who is serious about overcoming public speaking anxiety. Dr. Mathews walks you through a deep understanding of what causes public speaking anxiety, teaches you tools to overcome this anxiety, and so much more. I now have a plan in place that I feel confident will get me to where I need to be and most importantly I know that I’m not alone. I look forward to continuing to develop myself and sincerely appreciate Dr. Mathews’ kindhearted and no-nonsense approach. Military Officer.

“The course was a complete game changer for me!”

My presentation at the conference went well! I was very calm during the presentation. I wouldn’t have even been able to imagine I could have pulled this off just a couple of months ago.
I am very happy that I did the presentation instead of going to extreme lengths to avoid it again. It’s very liberating to know that I can do it and I don’t need to come up with yet another excuse to avoid it. Finance Executive.

“I don’t know how but I was so calm the entire time! “

The interview went well. I don’t know how but I was so calm the entire time! You were a huge help. I could not have done this without you. And.. they’ve just offered me the job. In shock! This was literally all because of working with you. I wasn’t even nervous at all. Thank you so much honestly I owe it all to our sessions! Research Manager.

“It is life changing.”

Today’s webinar was a great success! I did 20 mins to an audience of 50 people. I also did a 10 minute briefing with no notes to a board member. This was the first time in recent memory that I haven’t dreaded doing something like this with high stakes. All of what you told me is starting to happen. I am starting to realize the power and control you have in a presentation with pausing and the delivery in general. It was a very important moment today to do this for the client. In all my career, I never delivered a presentation or briefing so comfortably. It is pretty incredible to actually see and feel progress. It is life-changing. Lobbyist

“The LAB was an invaluable experience for me.”
It was something I had been looking for over the past year. I am glad I found Dr. Mathews and was able to attend her Lab. She is very committed to the participants and their concerns, and provides very useful guidance. During the Lab I was able to practice impromptu speaking, and to learn how to organize my thoughts, and how to control my levels of anxiety when speaking. Also, I received valuable feedback not only from her but from other participants, and this has helped me to increase my self confidence, and to develop more positive thoughts about self. I recommend this Lab very highly as it offers ways to become calmer when speaking before other people, and to enjoy sharing with others without having fear or a feeling of panic. Trainer.

“Provides an insightful understanding of speaking fear and achievable steps for overcoming it.”

The LAB was a wonderful experience! I was able to finally learn valuable techniques to help me better manage anxiety in a very safe environment.
I met others with the same challenges in the LAB and that made it a lot easier for me to relax and realize that we were all on the same journey and were there to help each other. Dr Cheryl was also very helpful in patiently guiding us through our sessions and helping us create new thought patterns. Also, I learned a lot from the feedback from others in the group. The feedback was so helpful.
After the first two sessions, I began to see my anxiety coming down through lots of practice opportunities I got in the lab. In one lab session, I gave a 5-minute talk and I was so happy because I knew I could do it.
Toastmasters is great but it was too overwhelming for me. The LAB however gave me a way to work on my anxiety gradually in a very manageable way. After the LAB, I am now confident that I have the tools to join a toastmasters group online to increase my practice opportunities.
Overall, the LAB was an awesome experience and I would encourage anyone who may be struggling with speaking anxiety of any sort to take part in it. Engineer.